BRAND STRATEGY AS AN EFFECTIVE TOOL FOR CORPORATE IDENTITY
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- 1-5 Chapters
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- Recommended for : Student Researchers
- NGN 3000
ABSTRACT
This research was carried out with the objective of determining the impact of brand strategy as an effective tool for corporate identity. A case study of Intercontinental Bank and Zenith Bank. Data for the study was collected from both primary and secondary sources. Table was used to present the data and percentage was used to analyze the data. The result revealed that branding enhances corporate identity in Intercontinental Bank and Zenith Bank. The study recommends that management should ensure that good branding strategies should be adopted to enhance corporate identity and sales volume.
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